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Prahalad, C. K. 1941-2010

The fortune at the bottom of the pyramid / C. k. Prahalad . - 401 páginas ; 24 cm.

Presents the theory that there are commercial opportunities in the poor nations of the world for private companies, and that companies can utilize this knowledge to make profits and at the same time fight poverty.

ISBN: 0-13-7009-27-5

Subjects--Topical Terms:
GLOBALIZACION
POBREZA
PAISES EN DESARROLLO--CONDICIONES ECONOMICAS

Dewey Class. No.: 339.46091 / P8984f