Detalles MARC
| 000 -LEADER |
|---|
| campo de control de longitud fija |
02381nam a22002417a 4500 |
| 001 - NÚMERO DE CONTROL |
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| campo de control |
450 |
| 003 - IDENTIFICADOR DE NÚMERO DE CONTROL |
|---|
| campo de control |
Libertad |
| 005 - FECHA Y HORA DE LA ÚLTIMA TRANSACCIÓN |
|---|
| campo de control |
20240710003656.0 |
| 007 - CAMPO FIJO DE DESCRIPCIÓN FÍSICA--INFORMACIÓN GENERAL |
|---|
| campo de control de longitud fija |
ta |
| 008 - DATOS DE LONGITUD FIJA--INFORMACIÓN GENERAL |
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| campo de control de longitud fija |
230822s2016 ||||g ||d| 00| 0 eng d |
| 040 ## - FUENTE DE CATALOGACIÓN |
|---|
| Centro catalogador/agencia de origen |
LIBERTAD |
| Lengua de catalogación |
spa |
| Centro/agencia transcriptor |
LIBERTAD |
| Centro/agencia modificador |
LIBERTAD |
| Normas de descripción |
rda |
| 041 0# - CÓDIGO DE IDIOMA |
|---|
| Código de lengua del texto/banda sonora o título independiente |
eng |
| 100 1# - ENTRADA PRINCIPAL--NOMBRE DE PERSONA |
|---|
| Nombre de persona |
Christensen, Clayton M. |
| Término indicativo de función/relación |
autor |
| 9 (RLIN) |
1791 |
| 245 10 - MENCIÓN DEL TÍTULO |
|---|
| Título |
Know Your Customers' "Jobs to Be Done" |
| Mención de responsabilidad, etc. |
Clayton M. Christensen, Taddy Hall, Karen Dillon y David S. Duncan |
| 264 31 - PRODUCCIÓN, PUBLICACIÓN, DISTRIBUCIÓN, FABRICACIÓN Y COPYRIGHT |
|---|
| Nombre del de productor, editor, distribuidor, fabricante |
Harvard Business Review , |
| Fecha de producción, publicación, distribución, fabricación o copyright |
2016 . |
| 300 ## - DESCRIPCIÓN FÍSICA |
|---|
| Otras características físicas |
Imagenes y fotografías |
| Dimensiones |
Formato digital |
| 520 3# - RESUMEN, ETC. |
|---|
| Sumario, etc. |
Firms have never known more about their customers, but their innovation processes remain hit-or-miss. Why? According to Christensen and his coauthors, product developers focus too much on building customer profiles and looking for correlations in data. To create offerings that people truly want to buy, firms instead need to home in on the job the customer is trying to get done. Some jobs are little (pass the time); some are big (find a more fulfilling career). When we buy a product, we essentially “hire” it to help us do a job. If it does the job well, we’ll hire it again. If it does a crummy job, we “fire” it and look for something else to solve the problem. Jobs are multifaceted. They’re never simply about function; they have powerful social and emotional dimensions. And the circumstances in which customers try to do them are more critical than any buyer characteristics. Consider the experiences of condo developers targeting retirees who wanted to downsize their homes. Sales were weak until the developers realized their business was not construction but transitioning lives. Instead of adding more features to the condos, they created services assisting buyers with the move and with their decisions about what to keep and to discard. Sales took off. The key to successful innovation is identifying jobs that are poorly performed in customers’ lives and then designing products, experiences, and processes around those jobs. INSETS: Identifying Jobs to Be Done;Doing Jobs for B2B Customers. [ABSTRACT FROM AUTHOR] |
| 700 1# - ENTRADA AGREGADA--NOMBRE PERSONAL |
|---|
| Nombre de persona |
Hall, Taddy |
| Término indicativo de función/relación |
autor |
| 9 (RLIN) |
1792 |
| 700 1# - ENTRADA AGREGADA--NOMBRE PERSONAL |
|---|
| Nombre de persona |
Dillon, Karen |
| Término indicativo de función/relación |
autor |
| 9 (RLIN) |
984 |
| 700 1# - ENTRADA AGREGADA--NOMBRE PERSONAL |
|---|
| Nombre de persona |
Duncan, David S. |
| Término indicativo de función/relación |
autor |
| 9 (RLIN) |
1793 |
| 856 40 - LOCALIZACIÓN Y ACCESO ELECTRÓNICOS |
|---|
| Identificador Uniforme de Recursos |
<a href="https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=117516199&lang=es&site=ehost-live">https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=117516199&lang=es&site=ehost-live</a> |
| Texto de enlace |
Acceso |
| 942 ## - ELEMENTOS DE ENTRADA SECUNDARIOS (KOHA) |
|---|
| Fuente del sistema de clasificación o colocación |
Clasificación Decimal Dewey |
| Suprimir en OPAC |
No |
| Tipo de ítem Koha |
Recurso electrónico |
