ENDING THE WAR BETWEEN SALES & MARKETING. (Registro nro. 479)
[ vista simple ]
| 000 -LEADER | |
|---|---|
| campo de control de longitud fija | 03149naa a2200205 4500 |
| 001 - NÚMERO DE CONTROL | |
| campo de control | 479 |
| 003 - IDENTIFICADOR DE NÚMERO DE CONTROL | |
| campo de control | Libertad |
| 005 - FECHA Y HORA DE LA ÚLTIMA TRANSACCIÓN | |
| campo de control | 20240709235753.0 |
| 008 - DATOS DE LONGITUD FIJA--INFORMACIÓN GENERAL | |
| campo de control de longitud fija | 200607e20060701xxu####e###j########eng#d |
| 016 ## - NÚMERO DE CONTROL DE UNA AGENCIA BIBLIOGRÁFICA NACIONAL | |
| Número de control del registro | 21124747 |
| 100 10 - ENTRADA PRINCIPAL--NOMBRE DE PERSONA | |
| Nombre de persona | Kotler, Philip |
| Información miscelánea | 1 |
| 9 (RLIN) | 1820 |
| 245 10 - MENCIÓN DEL TÍTULO | |
| Título | ENDING THE WAR BETWEEN SALES & MARKETING. |
| Medio | [cover story] |
| 520 ## - RESUMEN, ETC. | |
| Sumario, etc. | Sales departments tend to believe that marketers are out of touch with what's really going on in the marketplace. Marketing people, in turn, believe the sales force is myopic--too focused on individual customer experiences, insufficiently aware of the larger market, and blind to the future. In short, each group undervalues the other's contributions. Both stumble (and organizational performance suffers) when they are out of sync. Yet few firms seem to make serious overtures toward analyzing and enhancing the relationship between these two critical functions. Curious about the misalignment between Sales and Marketing, the authors interviewed pairs of chief marketing officers and sales vice presidents to capture their perspectives. They looked in depth at the relationship between Sales and Marketing in a variety of companies in different industries. Their goal was to identify best practices that could enhance the joint performance and increase the contributions of these two functions. Among their findings: The marketing function takes different forms in different companies at different product life cycle stages. Marketing's increasing influence in each phase of an organization's growth profoundly affects its relationship with Sales. The strains between Sales and Marketing fall into two main categories: economic (a single budget is typically divided between Sales and Marketing, and not always evenly) and cultural (the two functions attract very different types of people who achieve success by spending their time in very different ways). In this article, the authors describe the four types of relationships Sales and Marketing typically exhibit. They provide a diagnostic to help readers assess their companies' level of integration, and they offer recommendations for more closely aligning the two functions. INSET: The Buying Funnel. [ABSTRACT FROM PUBLISHER] |
| Ampliación de la nota de sumario | Copyright 2006 Harvard Business Publishing. All Rights Reserved. Additional restrictions may apply including the use of this content as assigned course material. Please consult your institution's librarian about any restrictions that might apply under the license with your institution. For more information and teaching resources from Harvard Business Publishing including Harvard Business School Cases, eLearning products, and business simulations please visit hbsp.harvard.edu. (Copyright applies to all Abstracts.) |
| 521 ## - NOTA DE PÚBLICO DESTINATARIO | |
| Nota de público destinatario | Bloque: ULHabilidades |
| 700 10 - ENTRADA AGREGADA--NOMBRE PERSONAL | |
| Nombre de persona | Rackham, Neil |
| Información miscelánea | 2 |
| 9 (RLIN) | 1821 |
| 700 10 - ENTRADA AGREGADA--NOMBRE PERSONAL | |
| Nombre de persona | Krishnaswamy, Suj |
| Información miscelánea | 3 |
| Filiación | sujk@stinsights.com |
| 9 (RLIN) | 1822 |
| 773 ## - ASIENTO DE ITEM FUENTE | |
| Título | Harvard Business Review |
| Parte(s) relacionada(s) | Jul/Aug2006, Vol. 84 Issue 7/8, p68-78 |
| Descripción física | 11p; 2 Illustrations, 1 Diagram, 3 Charts |
| Número Internacional Normalizado para Publicaciones Seriadas | 00178012 |
| 856 40 - LOCALIZACIÓN Y ACCESO ELECTRÓNICOS | |
| Identificador Uniforme de Recursos | <a href="https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=21124747&lang=es&site=ehost-live">https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=21124747&lang=es&site=ehost-live</a> |
| Texto de enlace | Acceso |
| 942 ## - ELEMENTOS DE ENTRADA SECUNDARIOS (KOHA) | |
| Fuente del sistema de clasificación o colocación | Clasificación Decimal Dewey |
| Tipo de ítem Koha | Recurso electrónico |
| Estatus retirado | Estado de pérdida | Fuente del sistema de clasificación o colocación | Estado de daño | No para préstamo | Biblioteca de origen | Biblioteca actual | Fecha de adquisición | Total de préstamos | Visto por última vez | Precio de reemplazo | Tipo de ítem Koha |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Clasificación Decimal Dewey | Biblioteca Universidad de la Libertad | Biblioteca Universidad de la Libertad | 09/07/2024 | 08/07/2024 | 08/07/2024 | Recurso electrónico |
