TY  - BOOK
AU  - Prahalad, C. K.
TI  -  The fortune at the bottom of the pyramid
SN  - 0-13-7009-27-5
U1  - 339.46091 
PY  - 2010///
CY  - New Jersey
PB  - Prentice Hall
KW  - GLOBALIZACION
KW  - POBREZA
KW  - PAISES EN DESARROLLO
KW  - CONDICIONES ECONOMICAS
N2  - Presents the theory that there are commercial opportunities in the poor nations of the world for private companies, and that companies can utilize this knowledge to make profits and at the same time fight poverty
ER  -