TY - BOOK AU - Yellin,Emily TI - Your call is (not that) important to us : : Customer service and what it reveals about our world and our lives SN - 978-1-4165-4690-0 U1 - 658.812 PY - 2009/// CY - Nueva York PB - Free Press KW - RELACIONES PUBLICAS EN CORPORACIONES KW - RELACIONES CON LOS CLIENTES N2 - An assessment of the human reasons behind what the author identifies to be a trend in poor-quality call-center customer service evaluates such topics as endless pre-recorded menus, representatives who do not speak the same language as their customers, and the current efforts of consumer advocates. 35,000 first printing ER -