TY  - GEN
AU  - Zorfas,Alan
AU  - Leemon,Daniel
TI  - An Emotional Connection Matters More than Customer Satisfaction
N2  - In the article, the authors discuss the results of their study in business marketing which showed that connecting with customers at an emotional level is the most effective strategy to optimize customer value
UR  - https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=118683823&lang=es&site=ehost-live
ER  -