TY  - BOOK
AU  - Aaker,Jennifer Lynn
AU  - Smith,Andy, 1968-
TI  - The dragonfly effect : : Quick, effective, and powerful ways to use social media to drive social change 
SN  - 978-0-470-61415-0
U1  - 658.872 
PY  - 2010///
CY  - California
PB  - Jossey-Bass
KW  -  CAMBIO SOCIAL
ER  -