| 000 | 02474nam a22002897a 4500 | ||
|---|---|---|---|
| 001 | 184 | ||
| 003 | Libertad | ||
| 005 | 20240102174818.0 | ||
| 007 | ta | ||
| 008 | 230726s2011 nyu||||g |||| 00| 0 spa d | ||
| 020 | _a978-0-307-74235-3 | ||
| 040 |
_aLIBERTAD _bspa _cLIBERTAD _dLIBERTAD _erda |
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| 041 | 0 | _aspa | |
| 082 | 0 | 4 |
_a303.4 _bH4374s |
| 100 | 1 |
_aHeath, Chip _d1963- _eautor _9937 |
|
| 245 | 1 | 0 |
_aSwitch : _bCómo cambiar las cosas cuando el cambio es dificil / _cChip Heath y Dan Heath; traducción de Ana García Bertrán . |
| 246 | 2 |
_aSwitch : _bHow to change things when change is hard |
|
| 264 | 3 | 1 |
_aNueva York : _bVintage español , _c2011 . |
| 300 |
_a320 páginas ; _c22 cm. |
||
| 520 | 3 | _aThe primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results: • The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients • The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping • The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline. | |
| 650 | 1 | 4 |
_aACTITUD (PSICOLOGIA) _9938 |
| 650 | 2 | 4 |
_aPSICOLOGIA _9939 |
| 650 | 2 | 4 |
_aPSICOLOGIA SOCIAL _9940 |
| 700 | 1 |
_aHeath, Dan _d1973- _eautor _9941 |
|
| 700 | 1 |
_aGarcía Bertrán, Ana _etraductora _9942 |
|
| 942 |
_2ddc _cLB _n0 |
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_c184 _d184 |
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