000			03140nam a22002777a 4500
001			187
003			Libertad
005			20230831222610.0
007			ta
008			230726s2017 nyu||||g |||| 00| 0 eng d
020			_a978-0-06-265121-1
040			_aLIBERTAD _bspa _cLIBERTAD _dLIBERTAD _erda
041	0		_aeng
082	0	4	_a332.024 _bA698d
100	1		_aAriely, Dan _d1967- _eautor _9951
245	1	0	_aDollars and sense : _bHow we misthink money and how to spend smarter / _cDan Ariely y Jeff Kreisler .
264	3	1	_aNueva York : _bHarper , _c2017 .
300			_a288 páginas ; _c20 cm.
520	3		_aNew York Times bestselling author, Dan Ariely, teams up with financial comedian and writer Jeff Kreisler, to delve into the truly irrational world of personal finance, blending humor and behavioral economics to help people understand the psychology behind their financial decisions and show them how they can make better ones. He entertains critical questions such as these: Why is paying for things painful? Why are we comfortable overpaying for something in the present just because we’ve overpaid for it in the past? Why is it easy to pay $4 for a soda on vacation, when we wouldn’t spend more than $1 on that same soda at our local grocery store? We think of money as numbers, values, and amounts, but when it comes down to it, when we actually use our money, we engage our hearts more than our heads. Emotions play a powerful role in shaping our financial behavior, often making us our own worst enemies as we try to save, access value, and spend responsibly. In Dollars and Sense, bestselling author and behavioral economist Dan Ariely teams up with financial comedian and writer Jeff Kreisler to challenge many of our most basic assumptions about the precarious relationship between our brains and our money. In doing so, they undermine many of personal finance’s most sacred beliefs and explain how we can override some of our own instincts to make better financial choices. Exploring a wide range of everyday topics—from the lure of pain-free spending with credit cards to the pitfalls of household budgeting to the seduction of holiday sales—Ariely and Kreisler demonstrate how our misplaced confidence in our spending habits frequently leads us astray, costing us more than we realize, whether it’s the real value of the time we spend driving forty-five minutes to save $10 or our inability to properly assess what the things we buy are actually worth. The result not only reveals the rationale behind our most head-scratching financial choices but also offers clear guidance for navigating the treacherous financial landscape of the brain. Fascinating, engaging, funny, and essential, Dollars and Sense provides the practical tools we need to understand and improve our financial choices, save and spend smarter, and ultimately live better.
650	1	4	_aFINANZAS PERSONALES _9952
650	2	4	_aPRESUPUESTO PERSONAL _9953
650	2	4	_aSEGURIDAD FINANCIERA _9954
700	1		_aKreisler, Jeff _eautor _9955
942			_2ddc _cLB _n0
999			_c187 _d187