000			02104nam a22003017a 4500
001			311
003			Libertad
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007			ta
008			230807b2014 nyu||||g |||| 00| 0 eng d
020			_a978-0-06229298-8
040			_aLIBERTAD _bspa _cLIBERTAD _dLIBERTAD _erda
041	0		_aeng
082	0	4	_a658.8 _bM8211c
100	1		_aMoore, Geoffrey A. _d1946- _eautor _91411
245	1	0	_aCrossing the chasm : _bMarketing and selling high-tech products to mainstream customers / _cGeoffrey A. Moore .
250			_a3a edición .
264	3	1	_aNueva York : _bHarper Collins , _c2014 .
300			_a288 páginas ; _c20 cm.
520	3		_aThe bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment. This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.
521			_aBloque: ULNegocios
521			_aCurso: ULReferencia
650	1	4	_aMERCADEO _91412
650	2	4	_aMarketing _91413
650	2	4	_a INDUSTRIA DE ALTA TECNOLOGIA _91414
942			_2ddc _cLB _n0
999			_c311 _d311