000			01493nam a22002417a 4500
001			330
003			Libertad
005			20240102184117.0
007			ta
008			230808s2002 nyu||||g |||| 00| 0 eng d
020			_a978-1-59184-317-7
040			_aLIBERTAD _bspa _cLIBERTAD _dLIBERTAD _erda
041	0		_aeng
082	0	4	_a658.8 _bG585p
100	1		_aGodin, Seth _d1960- _eautor _91358
245	1	0	_aPurple cow : _bTransform your business by being remarkable / _cSeth Godin .
264	3	1	_aNueva York : _bPortfolio , _c2002 .
300			_a160 páginas ; _c19 cm.
520	3		_aYou're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow."Purple Cow" describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
650	1	4	_aMarketing _91478
942			_2ddc _cLB _n0
999			_c330 _d330