An Emotional Connection Matters More than Customer Satisfaction.
Zorfas, Alan
An Emotional Connection Matters More than Customer Satisfaction.
In the article, the authors discuss the results of their study in business marketing which showed that connecting with customers at an emotional level is the most effective strategy to optimize customer value.
118683823
An Emotional Connection Matters More than Customer Satisfaction.
In the article, the authors discuss the results of their study in business marketing which showed that connecting with customers at an emotional level is the most effective strategy to optimize customer value.
118683823
