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An Emotional Connection Matters More than Customer Satisfaction.
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ArtículoRecursos en línea:
En: Harvard Business Review Digital Articles 8/29/2016, p2-5Resumen: In the article, the authors discuss the results of their study in business marketing which showed that connecting with customers at an emotional level is the most effective strategy to optimize customer value.
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| Tipo de ítem | Biblioteca actual | Signatura topográfica | Estado | Fecha de vencimiento | Código de barras | |
|---|---|---|---|---|---|---|
Recurso electrónico
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Biblioteca Universidad de la Libertad | Disponible |
In the article, the authors discuss the results of their study in business marketing which showed that connecting with customers at an emotional level is the most effective strategy to optimize customer value.
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